Konica Minolta sets up a Customer Engagement Centre in Singapore

According to Konica Minolta (KM), industrial printing market is fast changing and the new CEC will have facilities that will provide value-added services for customers to meet market trends. “Digital technologies and innovation are now driven by high-mix, small-lot production that meets market demands for low print run achieved in a shorter lead time giving variable results and a higher value. There are also new digital processes such as varnishing, foil stamping, glitter, and holographic effects which can be achieved in much shorter production delivery times, than ever before,” the KM note stated.

"The industrial printing market is estimated at USD$450 billion globally, and Asia is one of the world's fastest growing markets,” said Tadayuki Funakura, managing director of Konica Minolta BSA. “Being a digital company, Konica Minolta aims to deliver new value to the industrial printing industry and will be working with customers to help them explore opportunities and boost their revenue through higher value print services by being closer to customers in this region,"

The Customer Engagement Centre will showcase latest digital print technologies where the customers can test and view the versatility of the print applications.

Funakura said, “Customers can print applications with digital solutions like decorative embellishments, labels, and digital metallic colours on print applications such as book jackets, direct mails, cards and others.”