Konica Minolta unveils PrintXpress for Bizhub MFPs in tier-3 and tier-4 towns
Konica Minolta's PrintXpress campaign began on 27 January. PrintXpress will travel in two campaign buses and shall showcase live demos of the Bizhub multifunction kit to print entrepreneurs in tier-3 and tier-4 towns.
31 Jan 2024 | 1632 Views | By Aditya Ghosalkar
Two PrintXpress campaign buses were flagged off on 23 January 2024, and began travelling across India from 27 January.
During an exclusive briefing to PrintWeek during the CEIF show by the Konica Minolta team, "This is a nationwide roadshow designed to bring cutting-edge printing technology directly to small print shop owners in upcountry markets, in tier-3 and tier-4 towns, across an area of over 26,000+ kilometres." The plan is to cover 121 cities by May 2024.
Outfitted with Bizhub MFPs, the campaign will showcase live demonstrations of the Bizhub i-series. This includes Bizhub C226i, Bizhub C250i, Bizhub 450i, Bizhub 225i. This is because Konica Minolta’s Bizhub model’s technology is most beneficial to small jobbers who seek affordable printing solutions, enhanced productivity, reliable performance, all backed with a dependable service network of trusted and certified partners across India.
Katsuhisa Asari, the managing director at Konica Minolta said, "A data-driven approach, in driving personalisation as well as efficiency, contributes to a more user-friendly and productive printing experience. Basis this philosophy, Konica Minolta is thrilled to announce the next edition of the PrintXpress Campaign to disseminate the advantages of integrating Bizhub MFPs." Katsuhisa Asari added, "We believe that access to cutting-edge technology and affordable quality is crucial for print shop owners’ success, and the Bizhub MFPs will be instrumental in driving their growth. By leveraging our local partner network, we aim to create a win-win situation for everyone involved."
Konica Minolta hopes to foster a multi partner commitment to empower businesses with cutting-edge print solutions. The Bizhub MFPs, showcased through live demonstrations, represent a leap forward in operational productivity for print jobbers, and small print shops in tier-3 and tier-4 towns.
Praveen Seth, head of office products and solutions business, Konica Minolta said, "PrintXpress for bizhub MFPs marks a pivotal step in revolutionizing printing accessibility for small keep owners in tier-3 and tier-4 cities. I am pleased to witness the nationwide journey of PrintXpress, showcasing our Bizhub i-collection. These live demonstrations of Bizhub C226i, C250i, 450i, and 225i highlight our dedication to low priced, notable printing solutions."
Praveen Seth, said, "We accept as true within empowering businesses for success through operational excellence. Leveraging our reliance on the associate community, we aim for a win-win state, and fostering a digitally enabled future."