This was the 21st annual survey conducted by Brand Keys, a New York-based brand engagement and customer loyalty research consultancy. Ratings were based on a brand’s ability to meet customer expectations and do so better than its competition in the category in which it competes.

In a marketplace where consumers’ expectations change quickly and brands struggle to create meaningful differentiation and engagement, those better able to identify customer expectations and address them via authentic emotional values will see tangible bottom-line results.

“The Brand Keys recognition supports our commitment to customers and to delivering reliable document management solutions and services year after year. We have immense pride to retain the position this year too,” said Yuji Nakata, managing director, Konica Minolta Business Solutions India.