Labelexpo 2018: Idea for 2019 at Brand Innovation Day

Around 50 brand owners and packaging designers attended the event, which was aimed at equipping delegates with expert insight into making the most out of their brand, how they can overcome key challenges on the path to future growth, and staying ahead of the competition in a fast-paced industry as a result.

It included a short programme of expert-led presentations, a hosted networking lunch, a panel discussion and Q&A, plus a short tour of key suppliers at the show. The event highlighted the latest technologies and offered practical examples showing how brands can achieve stand-out product presence.

Andy Thomas-Emans, director of strategy for Labelexpo Global Series chaired a panel discussion on product decoration.

Other speakers included Chakravarthi AVPS, global ambassador for the World Packaging Organisation, who spoke about global packaging trends and how to adapt to constantly changing consumer demands; Sukhdev Singh Saini, packaging lead AMEA, General Mills, who spoke about creating environmental awareness in the branding of a product including how to handle recycling of both raw materials and end-use products; and Kanchan Bhargava, senior brand manager, Twinings, who explored ways of leveraging packaging design and its role in brand building and increasing market share.

The last session of the day was ‘Ten packaging trends shaping up for 2019’, presented by Noel D’Cunha, managing editor, PrintWeek India, and Rushikesh Aravkar, Technical Editor, PrintWeek India and WhatPackaging?

During his presentation, D’Cunha focused on the use of digital and label and packaging. “The PSPs customers are talking about minimum order quantities, and when the task is to run small orders in an efficient and competitive way, there’s digital technology that is showing the way,” he argued.

He illustrated this with three examples — Share A Coke; Polycrol; and Cadbury gifting.