At the show, HP hosted live demonstrations from the entire HP label and packaging solutions portfolio, including workflow, printing, and converting. This included the latest tools and innovations for top-quality printing of labels, shrink sleeves, and flexible packaging in its wide-ranging portfolio.

The company also showcased a range of applications from worldwide converters transforming and growing business with HP Indigo’s Liquid Electrophotography (LEP)-based digital printing, demonstrating why brands worldwide and in all industries prefer HP Indigo label and packaging solutions.

According to a recent news report, Pernod Ricard, the French liquor firm, consumer confidence in India is at an all-time high. The second-largest distiller expanded its Indian business by 21% last quarter. 

A Appadurai, country manager, Indigo and inkjet business solutions, HP India, attributes the revenue growth in the liquor segment to the liquor company’s focus on high-end products. “One of the biggest revenue to the state governments where there’s no liquor ban, comes from the sale of liquor. The liquor companies are now getting out of the low-end product lines.”

Appadurai informed that earlier there was only one Amrut which made single-malt whiskey, but now more distilleries are making high-end liquor, such as Rampur and John Paul, to name just two. “This also means that the label industry must produce premium labels. And according to us, the de facto standard for producing high-end labels is the HP Indigo 6K.”

The HP Indigo 6K digital press, an industry standard for digital label production, is an end-to-end solution that allows the printing of any label in a simple, more productive, and profitable way. 

The commercially available HP Indigo Pack Ready for Labels solution enabling the production of high-resistance labels for food, household, industrial and chemical applications was also displayed at the event. A range of breakthrough HP Indigo ElectroInks for labels and packaging was an additional highlight on the HP booth, with HP Indigo ElectroInk Silver. The ink supports a wide range of spot, and metallic colours enabling new, high-value digital applications with cost-effective production.  

Appadurai said, “We believe in limitless possibilities with HP Indigo digital printing and continue to reinvent the labels and packaging industry with innovation that enables customers & brands to transform their businesses. Labelexpo India 2018 marked the largest show to date in the region, and after three years, the event is back in full swing. We are thrilled to present new printing opportunities at Labelexpo this year and showcase the most advanced and trusted technology solution for the label and packaging segment from India and around the world.”