Labelexpo 2022: Polyart’s IML demo centre is creating a buzz

Sharing the update at Labelexpo India show with PrintWeek/WhatPackaging?, Bruno Millery, sales and marketing director for Polyart, said that Polyart is proud to have a local entity in India which, according to his estimate, is a fast-growing market for us. “The Labelexpo India 2022 too is our first big event, which has allowed us to promote a whole new range of our products in paper and film. Our focus is also on the range of security products, and of course, sustainability,” he said.

Millery said that IML is a big topic for Polyart, as it is one of the leading players in the segment. “In the last six months, we have engaged with brand owners and key converters in the market to create new IML applications. Polyart substrates for IML are made of HDPE. It’s a mono-component product, which makes it unique and recyclable.”

Sharing information on the IML demo centre, Ruchit Vora, director at Arjobex Polyart India, said that this year his company in India has seen a substantial increase in sales. “In India, we have grown by almost 40% compared to 2021. It’s a strong double-digit growth. It’s partly because of the IML demo centre,” he said.

According to Vora, the centre has helped Polyart explore new opportunities with the brand owners. “What we have essentially done is experimented with a couple of converters where these converters share the KLD or artwork. Together, we have moulded bottles for them, which they can promote. These applications are ideal for lubricants, edible oil, and food items like sauces, chocolate, and syrups. We also use the IML centre for R&D activities, where we collect data points and share them with the blow-moulders and brand owners, which can help them reduce costs, and increase and improve efficiency. And more importantly, it's also a way for us to be as sustainable as we can. We want to pass a strong message to the market that Polyart has 100% recyclable offerings and IML is one of the platforms,” he said.

At the show, Polyart’s focus has showcased metallised IML and security labels, a solution for self-adhesive labels for which it has partnered with Edgyn, a brand protection and government solutions specialist for customised security solutions.

Vora explained the development of metallised IML and said that it’s a development that came from the IML Centre. “Before the centre was established, we tried doing it in India but failed miserably. We always thought it was a challenge, but now with the IML centre, we can produce a strong metallisation on the IML,” he said.

Vora added, “We are working with a couple of brand owners, and they are impressed. As I mentioned, lubricant is a big segment. The other big segment is household items, such as detergents and liquid dishwashing gels. These are the kinds of segments we are targeting, which are a little out-of-the-box.”