“This app will help combat the menace of counterfeit, and the AR feature will give the shopping experience a new dimension,” said Jaichandra P, director of VeePee Graphics Solutions. 

He added, “The AR can be developed for displaying various applications related to the product, such as the information of the product, the manufacturing process and the functionality of the package and product.”

VeePee also launched the process of producing flexo plates using hybrid screening. The hybrid screening, Veepee claimed, can reproduce a screen ruling of 350 LPI. Jaichandra said, “Flexo printing is being given a different dimension compared to conventional screening.”

VeePee displayed the samples, which said that the Hybrid screening is equivalent to 350 LPI in conventional screening. Jaichandra said, “We have achieved this without making any changes in the flexo printing process.”

Jaichandra believes that in the next five years, the demand for narrow-web flexo will be gone, and the demand for mid-size flexo will increase. “The embellishments done on flexo are inline, which gives good looks and also provides the safety features on the label,” he added.