HP will be centre stage at the largest label event in the world in the Hall 5 Patio (Stand 5C200) on 24-27 September in Brussels. In live demonstrations, HP Indigo’s solutions will print new, high-growth applications including brand protection, food applications, sustainable digital flexible packaging, shrink sleeves, and IML. 

The HP Indigo 8000 Digital Press, a narrow-web press printing at 262 ft per minute, would run in line with the ABG Fast Track die, demonstrating how to save money with analogue to Indigo conversion. The HP Indigo 6900 Digital Press would be shown along with applications including brand protection, digital embellishments and VDP. 

Visitors would also see in action the HP Indigo 20000 Digital Press for label, shrink sleeve, and flexible packaging production. The HP Indigo Digital Pouch Factory would make its debut at the show by demonstrating how to expand businesses beyond traditional flexible packaging applications using the HP Indigo 20000 Digital Press, Pack Ready Lamination, and Karlville pouch-making machine. 

Another highlight at the HP stand would be the HP digital embellishment portfolio, including ElectroInk Silver for a rainbow of metallic colours; HP Indigo GEM for digital embellishments including foil, spot, tactile, cast and cure in single-pass printing; and a print-over-foil solution using the HP Indigo 6900 Digital Press in line with the Kurz DM-Jetliner. 

In the security area, HP would showcase its brand protection offerings including HP Indigo ElectroInks Invisible Yellow and Invisible Blue coupled with software and cloud-based solutions that allow anti-counterfeiting marks, and protected track and trace solutions. 

HP would also demonstrate how to automate and optimise production to produce more jobs per day. Converters could experience online, web-to-pack workflow solutions to learn how to produce more jobs per shift and increase efficiencies.

The latest version of HP Production Pro for labels and packaging would be showcased at the event. Additional automation tools that would be shown include Overall Equipment Efficiency (OEE) monitoring and Enhanced Productivity Mode (EPM) analyser.  Visitors would also get a chance to learn about the HP PrintOS Marketplace, a community hub aimed to boost capabilities through HP partner and third-party solutions. 

HP Specialty Printing Systems (SPS) OEM partners would demonstrate a wide range of desktop labelling applications, from prime and sub-prime through GHS and industrial, enabled by HP Thermal Inkjet technology. 

HP SPS would be showcasing new features using small footprint and snap-in/snap-out swapping between dye and pigment inks to support a wide array of substrates, including glossy and matte.

In an in-store customisation experience, Afinia Label, the first HP OEM partner to adopt the HP SI-1300 print engine, would demonstrate how desktop label printing offers brands the perfect solution to engage consumers. 

Visitors to the booth could also learn about the benefits of HP Service Edge from HP services.