Speaking during the launch, Filip Weymans, VP, marketing, Xeikon, said, “Looking at today’s consumer-driven trends and the evolving diversity in consumer behaviour, label converters are confronted with a number of challenges in terms of varying run lengths, increasing number of jobs, long runs over many versions, personalisation, and just-in-time delivery needs, while running their operational costs effectively. Digitising their print manufacturing process helps them to address these challenges.”