Aimed at up to 50 brand owners and packaging designers in India, the purpose of the day is to equip delegates with expert insight into making the most out of their brand, how they can overcome key challenges on the path to future growth, and staying ahead of the competition in a fast-paced industry as a result.

The day will include a short program of expert-led presentations, a hosted networking lunch, a panel discussion and Q&A, plus a short tour of key suppliers at the show. The event is expected to highlight the latest technologies and provide practical examples showing how brands can achieve stand-out product presence. Delegates will also have the option to attend the LMAI awards.

Labelexpo Global Series managing director Lisa Milburn, who will open the Brand Innovation Day, said, “Our most commonly asked question at Labelexpo India is how brands can learn how to use their labels and packaging to stand out from the competition. The appetite for labels and package printing continues undiminished in India and it is now one of the biggest growth markets, so it felt the right moment to offer this educational opportunity to brand owners and packaging designers at the show itself.”

Andy Thomas-Emans, director of strategy for Labelexpo Global Series will chair a panel discussion on product decoration. Speakers include Chakravarthi AVPS, global ambassador for the World Packaging Organization, who will be speaking about global packaging trends and how to adapt to constantly changing consumer demands; Sukhdev Singh Saini, packaging lead AMEA, General Mills, who will speak about creating environmental awareness in the branding of a product including how to handle recycling of both raw materials and end-use products; and Kanchan Bhargava, senior brand manager, Twinings, who will explore ways of leveraging packaging design and its role in brand building and increasing market share.

Chakravarthi AVPS said, “We are working on possibilities of designs that address personalised marketing, sustainability, especially total recyclability. With the increasing legislation on the compliance front in domestic and international markets, the thrust on the safe packaging is predominant as well.”

Labelexpo India, an exhibition for label and package printing will run from 22 to 25 November. With 250 exhibitors confirmed. The Labelexpo India Brand Innovation Day is sponsored by HP, Avery Dennison and SMI. 2016 edition of Labelexpo India welcomed 8,029 visitors with 200 exhibitors and a show floor size of 5,899 sqm.