Learn it yourself with ‘Encyclopedia of Label Technology’
Books are not always for students. They are also for professionals and anyone who wants to learn. And, if you are in the labeling industry, in whatever capacity may be, here is a book you should check out.
30 Nov 2014 | By Dibyajyoti Sarma
Learn it yourself with ‘Encyclopedia of Label Technology’
The book is ‘Encyclopedia of Label Technology’ by Michael Fairley. In its second edition now, the updated and expanded volume of the label industry’s most popular book is already a bestseller.
First published in 2004, the 260-page second edition, published in 16 August 2014, contains over 1,600 entries, including over 400 new or update entries, illustrated throughout with over 200 photos, diagrams, charts and tables.
Why the book? As the name suggests, the book contains everything related to the labeling industry. What is does is de-mystify the jargon and answer any questions you may have, including questions such as, what irreversible thermochronic inks used for? Why is cold-fusion used in printing? What is the unit of measurement of light temperature? What is a durometer used for? How is nanotechnology influencing and enhancing label production?
With the book, you can also learn more about the latest technology, such as augmented reality (AR), SnapTags, interactive labels, mobile communication labels and near field communication (NFC).
The book also tells you how to diversify into package printing, including sachets, pouches, pot lids and cartons, achieve greater sustainability and become more eco-friendly. It also tells you about finishing and converting options, including laser die-cutting.
Fairley is an internationally known writer, publisher and consultant in the printing, packaging, security and label industries, best known as the original founder (in 1978) and publisher of Labels & Labeling magazine (now part of Tarsus Group plc).
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