Liquid pouch packaging market size to reach USD 13.5-bn by 2027

Treading on the path of innovations, the liquid pouch packaging market is slated to carve a lucrative roadmap in the years to follow. 

A transition in consumer inclination toward a liquid diet has been observed recently, prompting beverages industry contenders to leverage the ongoing trend. This is evident from the increased consumption and spending on energy drinks. 

According to an article published in The Sun, people across the United Kingdom spent nearly USD 1.2-million a day on energy drinks in 2020. Meanwhile, spending on caffeine-laden beverages surged by 13% to USD 430.8-million. 

As consumers become aware of the quality of food purchases, they will inevitably opt for sustainability and convenience in packaging. In this regard, the advent of liquid pouches has brought about a radical change in the field of food packaging. The convenience that these pouches provide for carrying food items has made them a staple not only across the F&B sector, but also in the personal care, pharmaceutical, and home care industries. 

Liquid pouch packaging not only offers sustainability, barrier protection, and safety, but its increased flexibility and low weight make it highly convenient. 

One of the longest-running types of flexible pouches, pillow pouch packages are highly affordable and sustainable. They have long shelf lives that have made them remarkably popular in households across the globe. 

Having acknowledged the popularity of these products, liquid pouch packaging suppliers have been brainstorming new ideas and devising strategies to enhance their position worldwide and introduce iconic innovations in the space. 

For instance, Dow, a world leader in the packaging business, unveiled Innate Precision Packaging Resins for Tenter Frame Biaxial Orientation, in 2020. This brand extension will find deployment across PE pillow pouches and recyclable SUP packaging, which will further find applications in pet food bags, rice bags, liquid detergent pouches, and more.

In yet another instance, Amcor in early 2022 announced expanding its AmPrima line of PE-based packaging including pillow pouches for coffee and dairy products. Through this novel launch, the firm claims to replace hard-to-recycle, multi-material options without compromising on package performance.

These moves are some of the many that reflect the massive transformation in the deployment graph of pillow pouches. 

As per GMI projections, liquid pouch packaging market size from the pillow pouches segment may surpass USD 4.5-billion by 2027. 

For details, please visit Global Market Insights website.