“The focus on sustainability and innovation in packaging materials has increased tremendously in the last few years,” said Vinod Vazhapulli, CEO, Jindal SMI.  “Brand owners are expected to be at the forefront of this transformation to more sustainable and circular packaging solutions and are expected to articulate these changes to the consumers.”

In line with these thoughts, Jindal SMI has introduced two new products. One is polyolefin base conformable PP. Polyolefin film delivers outstanding conformability and flexibility for label applications with excellent converting characteristics. It is 40% thinner compared to usual PE films which will help add value in sustainability.

The second being PCR PP.  It is made with mechanical recycling technology with the same properties as standard PP films, and these PP PCR films can cut their footprint by decreasing the amount of virgin materials used at the same time. PCR PP with 30% post-consumer recycled content consumes fewer resources, helping to keep plastic out of the waste stream.

“Both the products are available in both clear and white finishes, and will add value to the sustainability. Brand owners and converters can benefit from these multi-functional labelling solutions,” added Vazhapulli.