Manjushree’s Born Again initiative to deliver PCR to FMCG brands

Sanjay Kapote, CEO, MTL, said, “Sustainability is an integral part of our business goals. Today, brands are eagerly looking for reliable solution providers who can help them with post-consumer recyclable waste material of their products. We are very keen to support the circular economy and strongly see the potential to become one of the few players in the industry to offer brands end-to-end solutions for recycling and Extended Producer Responsibility.” 

The initiative is vertically integrated with the plastic waste collection ecosystem with an objective to reduce the amount of plastic waste going to landfills.

MTL has partnered with a Bengaluru-based social enterprise, Saahas Zero Waste (SZW), to collect the plastic waste generated across the city. SZW manages 38 tonnes of waste per day across Bengaluru, Chennai, Hyderabad, Mumbai and Goa. “MTL’s recycling plant in Bengaluru and our collaboration with SZW is our first step towards bringing more structure to the highly unorganised collection of plastic waste,” added Kapote.

MTL has already had in-principle arrangement with several global and domestic FMCG brands for their PCR requirements. In the first phase, MTL will use PCR resins to produce non-food packaging such as personal care, home care, lubricants, among others, and secondary packaging for food products.

The first of the company’s recycling plants was inaugurated today in Bidadi Industrial Area, Bengaluru, in the presence of Radha Mohan Gupta of Reckitt Benckiser and Ullas Kamath of Jyothy Labs.

The plant has the capacity to process more than 6,000 metric tonnes of rigid plastic PCR resin per annum. The company intends to set up multiple recycling plants across India over the next two years with a total capacity of close to 20,000 metric tonnes.