Marketers to discuss print power at Awards Night

Is the power of print plummeting? Or are marketers so focused on digital media that they have forgot the potential of print for marketing innovation.

24 Oct 2016 | By PrintWeek India

At the PrintWeek India Awards Night on 4 November 2016 at Grand Hyatt’s Grand Ballroom, 300+ print enthusiasts will witness four marketers discuss what it takes to rediscover print as a powerful marketing channel.

Titled as ‘Stone. Paper. Scissor. Are marketers turning stone to paper and cutting off innovation?’, the panel discussion will be moderated by Geetanjali Bhattacharji, CEO - marketing services audit, Spatial Access.

Bhattacharji said, “As a marketing services audit firm, we observe that as brands get digital, they're getting print-shy. The objective of the panel discussion is to evaluate the reasons behind this shift and check whether brands are missing out on an opportunity to innovate and create targeted pieces of print with greater ROI.”

The 30-minute panel discussion will also put light on marketers’ challenges to innovate with print.

The panel discussion will be followed by formal dinner and awards presentation.

To reserve your seat at the Awards Night, write to Monica Preeti Rohra at monica@haymarket.co.in | 022 2378 7402.

Tags : Spatial Access,PrintWeek India Awards;