The famous branding consultant and guru Harish Bijoor spoke as a keynote speaker at the conclave, emphasising on the role played by digital technology in the present times.

He said, “No business institution can sustain and grow without digital technology and if anyone wants to bring more investment and growth in the business, one has to play according to the needs of the industry.”

He also focussed on the importance of market surveys and need for a strong market research to know a market and creating changes one wants to make in a brand/ product.

Shreyams Kumar, joint managing director, Mathrubhumi spoke on the optimism of reviving the market and increasing consumer spends for the upcoming festive season which was badly affected last year due to Kerala floods. PS Kamal Krishnan, national head, Mathrubhumi Integrated Media Solutions presented an in-depth research study on Kerala consumers.

Different panel discussions were conducted in the conclave on the theme ‘A new consumer culture in Kerala market. The conclave was attended by managing directors, CEOs and CMOs of national and international brands.