Maxposure adds L’Officiel India to its raft

Owned by Les Editions Jalou media group, L’Officiel has captured the French spirit of elegance and couture’s top talents for more than 90 years and is currently distributed in 70 countries. L’Officiel India was launched in 2003 to cater to the ‘elite 35-year-old well-heeled, fashion-conscious Indian woman who is independent, well travelled and educated.’

Announcing the partnership with the New Delhi-based group, Benjamin Eymere , CEO, Les Editions Jalou, stated, “Since 10 years we have been step-by-step positioning our main brand L'Officiel in India. The Indian luxury market is now ready to move to the next level for the publication of L'Officiel in the country. The re-launch of the magazine under the Maxposure /G+J brand is a vital step to enhance the reach of the title.”

The monthly magazine will be produced at Thomson Press with a print run of 45,000 copies. Priced at INR 100, Maxposure strategises to make the title available at newsstands across the country. The ratio of international and local content in L’Officiel India will be 45:55%.

Prakash Johari, CEO and MD, Maxposure said, “The Indian apparel and beauty segments continue to post double-digit growth year-on-year, which makes us even more confident about the success of L’Officiel India. The title, as a brand, has weathered the launch of several new titles in India and emerged as a product of choice for both readers as well as advertisers.”