Mazda Imaging installs India's first HP Indigo 10000: PrintWeek India's video snapshot

Phiroze Havaldar, director at Mazda Imaging, said, "The new B2 size, offset quality and huge capacity allows us to participate far more effectively in commercial printing and publishing spaces which were not possible earlier. We are extremely excited to be amongst the early adopters for the HP Indigo 10000 in Asia Pacific."

Mazda, which has been revolutionising the photo printing business in India since 1982, made its debut into digital in 2006 with the installation of India’s first Indigo 3050. In 2008, the company invested in a HP Indigo 5500 as a part of its expansion in Ahmedabad. With the recent acquisition, Mazda has reinstated its trust in HP Indigo range of digital presses. Mazda will now  be able to offer a new range of bigger photo books and other innovative products to photo customers.  

Havaldar cited an instance of a print job Mazda is presently doing. “We have taken up a job of printing 50 photo-books of a 90th birthday celebration in a size that is bigger than the normal 12x18inch albums. “We now have a size advantage with the HP 10000. It allows us the flexibility of taking up print jobs which requires larger print sizes.”

Speaking at the event, Alon Bar-Shany, vice president and general manager, Indigo Division, HP, said, "The HP Indigo 10000 is delivering on its promise to change the economics for our customers by helping them to produce a broader range of applications that allow them to increase their profitability."

HP 10000 according to Bar-Shany opens up a whole new world in printing – from large-sized posters to photo-book and calendars. “With the 10000, one can create value and sell it at a premium,” he said.

Besides its size and other credentials, the 10000 is an environmentally-friendly device when compared to the conventional silver halide technology used for printing photos. “HP Indigo technology is position as a eco-friendly press for the photo segment, and though silver halide co-exists at the moment, I would dare say that  as a mainstream technology, it will disappear in the near future.”