A series of CSR activities were undertaken to mark the occasion. These included plantation drives conducted across different locations, snack and movie shows arranged for underprivileged children, ration distribution and special lunch at old age homes, library setup for underprivileged children and more.

MBD Group has stood out as a socially responsible brand that has always believed in creating positive engagements with the world around. The group has remained active with respect to its corporate social responsibility with an ideology that revolves around making resources available to those in need. 

The Group drives all CSR initiatives under My Best Deeds, which is managed by a volunteer committee and supported by the respective corporate social responsibility champions across multiple verticals on a pan-India basis. Moreover, MBD Group, through AKM Charitable Trust, extends its support to projects, Such as Empowering Girl Child with Education, Swachh Bharat Abhiyaan, and others. 

Malhotra was a firm believer in the power and potential of education. He believed there could be no better catalyst than education to bring about the necessary enlightenment and empowerment in society. 

This belief had driven him to write and self-publish a book called General Education at the age of 13. This turned out to be a life-changing event, as it gave him a new push to his vision and dreams. He worked really hard and made his mark in a multitude of arenas, such as publishing, printing, EdTech, hospitality, retail, real estate, capacity building, and design and construction in not just India but also abroad. 

However, one thing that distinguished Malhotra from others, and made him earn a lot of respect and appreciation from everyone he met, was his innate desire to give more and share more and bring about prosperity for all. He never stepped back from helping those in need, be it his MBD team or the society at large. He always believed that the will to help others is the key to spreading hope and positivity, and where there is positivity, success comes naturally.

“Every year, when MBDians come together to remember and reignite the values and belief system laid down by Ashok Kumar Malhotra, my heart swells with pride. In fact, the rate at which MBD Group is achieving milestones, the onward journey is going to be further wholesome and fulfilling. We will re-affirm the promise to follow Malhotra ji’s vision and values, as well as celebrate Founder's Day with full enthusiasm and grandeur,” said Satish Bala Malhotra, chairperson, MBD Group. 

“We are hopeful that the Founder’s Day celebrations would give a much-needed break to our employees and help them bond stronger as one MBD family encouraging conversations and communication, something we believe we were able to achieve successfully,” said Monica Malhotra Kandhari, managing director, MBD Group.

Sonica Malhotra Kandhari, joint managing director, MBD Group, said, “As an organisation that’s driven by its people-first vision, the MBD Group cherishes and thrives on personal connections and a sense of belongingness among its employees. Moreover, we have always treasured the aim of giving back to society in whatever way possible. We took this Founder’s Day as a boost to keep marching in the direction of our goals even stronger and with much more vigour as a team.”