MEA 2020 to recognise innovative and sustainable initiatives
The Mumbai edition of Media Expo, slated for 20-22 February 2020 at Bombay Exhibition Centre, present a platform for leading global brands in OOH advertising, printing, and the signage segment where global brands can meet directly and gain networking opportunities to create a robust supplier network.
15 Jan 2020 | By Charmiane Alexander
The current edition of Media Expo Mumbai will also host the inaugural Media Expo Excellence Awards (MEA), which aims at recognising award and creative genius of both the agencies and the vendors.
To highlight the importance of sustainability in marketing, MEA 2020 intends to celebrate ‘Green Marketing Campaigns’ aimed at recognising and felicitating prodigious OOH campaigns that have incorporated products or materials that reduced or completely eliminated the negative impact to the environment. The indoor and outdoor advertising and signage segments will nominate and share their successful and unique campaigns, which will be tabulated by Ernst and Young (E&Y) and will be judged by eminent members from the industry.
Visitors at Media Expo Mumbai will also able to witness live demonstrations of innovative technology from printing and signage, and explore new trends, products, and capabilities emerging in the market.
The trade show is expected to host more than 170 exhibitors and attract a myriad of visitors from across sectors.
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