Like every year, Media Expo is all set to explore innovations in Indian advertising, printing and signage technologies, besides focusing on the industry’s attempt to go green, with exhibitors displaying eco-friendly products, new concepts and product launches.

The Delhi edition of Media Expo 2018 was inaugurated by a panel comprising of Bhavna Saluja, country manager, HP; Shailesh Mehta, managing director, Mehta Cad Cam; Caroline Bonnafoux, marketing manager, EncresDubit, France; Deborshi Paul, business head, Apsom Infotex; JK Lee, managing director, Neofoam, South Korea; Sandeep Jindal, director, Jindal Speciality; Anil Gupta, chairman, Acrylic Association, New Delhi; Winston Pereira, general manager, Messe Frankfurt Trade Fairs India and Michael Dehn, general manager, sales & marketing, Messe Frankfurt Trade Fairs India.

The show opened on an affirmative note as companies from all over the country are exhibiting their finest products to enhance marketing and advertising campaigns.

Raj Manek, managing director, Messe Frankfurt Trade Fairs India, said, “Media Expo is the leading exhibition to source optimum quality solutions to enrich campaign experiences for the print, advertising and outdoor media. Looking at the burgeoning development of our show, it gives me immense pleasure to announce that this edition of Media Expo has showcased 10% growth in international exhibitor and 17% growth in the overall space. Business being the prime focus of this platform, we are assured that this show will increase its geographical reach and will explore new potential markets.” 

Covering halls 11, 12 and 12A, the show will have a good mix of national as well as international technologies from countries like India, China, France and Korea. Many companies from cities outside New Delhi are also exhibiting at the show for the first time as this edition is perfectly timed with the booming economics of the region.

Apart from the new entrants, the show floor is packed with advanced solutions from key companies like Colorjet, Apsom Infotex, Esko, HP, Caldron Graphics, Mehta Cad Cam, Rextone, Monotech, Fujifilm, Mimaki, Epson India, Technova Imaging, SRF, Keith Electronics, Jindal Specialty, SY Century and Encres Dubit, to name a few.

Betting on the growing ad market

Post the previous successful editions, 95% exhibition space at Media Expo 2018 New Delhi reported sold two months before the show. The 43rd edition of the show has witnessed a major surge in participation of new companies, with 25 new companies from Mumbai and other cities like Jaipur, Ludhiana and Lucknow showcasing solutions to enhance the overall quality of brand campaigns.

Some of these companies include Hacer Enterprises; Aaradhana, Technology Systems; Laser Lab India; Unidos InstaPrint; Sarthak Advertising; Siddharth Enterprises; L&Q India; Aar Kay Universal; Koncept Imaging; I-Print; Tarang Electricals; Lions Industries; Print Delta; Colors Digital India; Xenons Digital; Sun Digital Technology, to name a few.

With advertising expenditure in India expecting to grow at 10.5% to touch Rs 62,400 crore in 2018, Delhi is emerging as one of the latest hubs for the advertising world. With some of the biggest advertising spenders situated here, Delhi has risen to as one of the largest markets in India that spends on advertising, making this another high point for the exhibitors to display their solutions at Media Expo 2018.

Bringing in a fresh wave of brands and companies to choose from, visitors from sectors like designers and consultants, brand marketers, ad agencies, media agencies, and retailers will get the opportunity to meet businessmen with new ideas, advanced solutions, and better price competency.

With the tables turning for the ad industry in Delhi, Media Expo 2018 will bring in new opportunities for the brand marketers and product innovators alike.

Product highlights at Media Expo 2018 New Delhi

• Launch of Acuity LED 3200R, a cost-effective super-wide printer with LED UV technology by Fujifilm.
• Launch of lightweight, PVC free, easy-to-ship, easy-to-assemble at customer premises and reusable types of flat ship floor stand units FSUs, flat-ship lightweight foldable printed totem displays, cut outs foldable standees, and retail pop collaterals made with the new Zund g3 digital cutting table by UnidosInsta Print.
• Launch of Skyjet SDL3300 UV back-to-back printer and Sovikaa FH 3208 – hi tex industrial soft signage, home furnishing and sportswear printer by Apsom Technologies.
• Launch of Sky (Korea) Super 720 laminator in India, high-speed digital laminator with latest technology by Skytec Corporation.
• Eco-friendly and PVC-free products like Textile 250, Senfa backlit fabric, Starflex SHD 60, Starflex PE banner by Starflex.
• Automation Engine QuickStart for Sign by Esko, a powerful workflow solution (software) that boosts production capacity keeping the output consistent.
• Roland TrueVIS VG640, a 64-inches printer with print & cut technology. With three years of outdoor life, it delivers brilliantly vivid, sharp graphics.
• Range of dry sublimation printers for high fashion, fast fashion and performance apparel printing featuring a robust print mechanism, high-performance print head technology and advanced ink technology by DCC Group.
• Modular signage system designed to deliver maximum flexibility across multiple value points by Max Media Industries.
• Eco-solvent printer with Epson DX5 piezo print-head technology that can be printed on self-adhesive vinyl, gives a neat finish and looks better by SMK Digital.