Media Expo 2019: Colorjet begins eWaste management initiative

At the show, the company displayed an array of products, including Irijet Pro, launched with facelift option from solvent category; six colour variants of Polo HQ from eco-solvent category that gives skin tone image printing quality; and Verve LED 2518, an 8x6-ft flatbed UV printer and Vulcan, which is their high-speed UV roll-to-roll printer.

Apart from this, Colorjet also showcased the live demo of its Camouflage technology, besides highlighting its green tech certifications of ROHS compliance.

“The highlight for the show was fulfilling the extended producer’s responsibility (EPR), under the guidelines of CPCB, government of India,” said Smarth Bansal, DGM, Colorjet.

With the help of its channel partners, the company carried out a zero per cent eWaste initiative aimed at completing the loop of end-to-end eWaste recycling through its ‘Purana Printer Exchange offer’. Under this offer, the customer can exchange any large format printer to avail a discount of Rs two lakh on the new machine purchase of their flagship solvent products, Irisjet Pro and Neptune.

“The initiative was a huge success and many machines were booked under this offer,” Bansal said.