Media Expo announces new dates for New Delhi edition

With the rapidly changing business landscape in the advertising segment, the 47th edition of Media Expo is now all set to be held from 4–6 December 2020 at Pragati Maidan, New Delhi. The show was initially scheduled for September 2020, but was postponed due to the ongoing Covid-19 crisis.

The decision was taken by Messe Frankfurt India in consultation with industry stakeholders. According to the organiser, hosting the trade fair later in the year "will not only unite the industry in a stronger manner, but also allow the exhibitors to plan their exhibits more effectively".

According to a press note shared with PrintWeek, the trade fair will draw attention to new innovations in physical advertising. Moreover, the exhibitors also believe that postponing the trade fair will offer them more time to reconfigure their business strategy and emerge with solutions to face the challenges of the new normal.

"Exhibitions, as key platforms for unifying businesses, play an important role in the revival and growth of the economy. Therefore, as the advertising fraternity comes out with new inventive solutions, Messe Frankfurt India aims to showcase these innovations on the show floors of Media Expo New Delhi 2020," the note stated.

Since the beginning of the lockdown period, Messe Frankfurt India has organised a series of interactive digital engagements, which have been instrumental in keeping the industry connected for business networking, and is set to continue with the same endeavour until the fair opens its doors in December.