The event allowed the company to meet up with existing customers and welcome new customers who were taking steps into their latex printing journey.

The company had on display an extensive HP Latex application gallery and simultaneously unveiled its new cutting-edge machines — the HP Latex 630W and HP Latex 700W.

At the booth, Insight also showcased applications from the HP Latex R Series flatbed machine, capable of printing on various flat surfaces, including ACP, wood, acrylic, and thermoformable substrates and flexible media like canvas wallpaper, vinyl, etc. Alongside this, they highlighted versatile applications across the signage and décor industries, with a particular emphasis on décor— a growing market where HP Latex technology is the first choice due to its odourless prints and environmental credentials.

Ashish Save, director of Insight Print Communications, said, “Every year, Media Expo allows us to showcase the best solutions in the market. Meeting industry peers and discovering new technology is always inspiring. With the rising demand for sustainability, it's exciting to see HP leading the way, and we're proud to partner with them in delivering environmentally conscious print solutions.”