Media Expo kicks off in Mumbai

Organised by Messe Frankfurt India, the trade fair was inaugurated by India's renowned creative leader and Ad guru, KV Sridhar aka Pops alongside chief dignitaries from the Federation of Airport Media Owners (FAMO) and Maharashtra Mundran Parishad (MMP). 

After a two-year lull, the first post-pandemic edition of Media Expo in the financial capital of India will focus on inducing industry reconnection and business recovery through its sourcing and networking platform.

The 48th edition of the series, Media Expo Mumbai 2022 was inaugurated by chief dignitaries and legendary figures from advertising and media sector which included: KV Sridhar, ad guru and global chief creative officer, Nihilent- HyperCollective; Rohit Chopra, COO, Times Innovative Media; Nilesh Taunk, general manager, Airport Assets, Khushi Ambient Media Solutions; Balasaheb Ambekar, president of Maharashtra Mundran Parishad (MMP); Rajjat Kharbanda, research director, 6W Research and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India.

More than 100 brands to showcase and launch latest product offerings

KV Sridhar spoke about the impact of digital signage and the interplay between traditional and digital advertising. Sridhar said, "As more and more people are seeking travel experiences, the opportunity for interaction through digital signage us gong to be enormous Interaction and personalization are key technologies and intelligent data and augmented reality will be crucial in the coming period. However, even with the boom of digital, the visceral and tactile feeling that traditional ad mediums create will never be lost, in fact they will come to work closer with digital." 

Brands such as Colorjet India, Epson India, HP India, Mehta Cad Cam, Monotech Systems, Mimaki India and many others to showcase their products during the three-day show. 

Click here to view snapshots of Media Expo Mumbai 2022 (Day One).