Besides India, this edition will welcome participants from China, Italy, Japan and Korea presenting the international advancements in the segment. 

Spread across 19,000-sqmt of exhibition area, the 52nd edition of Media Expo Mumbai will showcase approximately 300+ products from more than 200 brands under a diverse range of product categories like printing equipment, digital signage, printing technology, signage solutions, retail displays, finishing and fabricating technology, consumable and media as well as screen-printing technologies.

To reduce the hazardous impact on the environment, the industry is emphasising the usage of eco-friendly and sustainable products. Being an ideal platform to dwell on the current issues and spread awareness on the usage of eco-friendly, Media Expo will host a session on day one where Metamark UK’s Iain Wallace will share insight on recycling in the signage industry. 

He will brief the audience and industry friends on global recycling infrastructure, the challenges of vinyl waste, and innovative solutions driving the industry towards responsible manufacturing and decarbonisation.

The first day of the show is lined up with discussions that are strategically curated on areas that focus on OOH business as well as sustainability emphasising the importance and techniques to offer green media solutions.

The India digital OOH advertising market size reached USD 1.9-billion in 2023 and the market is expected to reach USD 5.7-billion by 2032, exhibiting a growth rate of 12.5% between 2024 - 2032. 

Many factors have contributed to the growth of this sector. Specifically, the number of shopping malls and various other commercial buildings, increasing adoption of effective marketing strategies by small and medium-sized enterprises (SMEs), and rising advancements in programmatic technology represent some of the key factors driving the market.

Raj Manek, executive director & board member, Messe Frankfurt Asia Holdings, said: “Media Expo has proven to be the industry's most preferred trade platform to converge, network and build trade alliances with its successful past editions over the decades. Given the high level of competition across various product and service categories, brands and marketers are going aggressive and are looking for solutions that will make their communications stand apart. This is creating a demand for innovative products and technologies in the advertising, branding, and allied field which is driving the entire ecosystem toward growth. I believe this is what makes Media Expo a must-visit platform for professionals from the world of marketing, creative and graphic designing, offset printing, brand management and so on – to find advanced solutions. It is certainly a launch-pad for the exhibitors to introduce the latest technological innovations to the right audience.”

The exhibition is a must-visit event for trade visitors from professions like screen printing, graphic designing, retail designing, professionals from OOH agencies, print production managers, media buying teams, retailers, distributors and wholesalers.