Amidst the trend of sustainability, the industry showcased the efforts taken towards presenting eco-friendly, recyclable and biodegradable products at Media Expo Mumbai. The expert-led sessions at this edition also emphasised the use of sustainable products and practices. The industry doyens shared their views on the latest trends and also discussed how the advertising and branding industry can ensure products and technologies can positively result towards a sustainable tomorrow.

Wrapping up with an overwhelming response from the visitors, the show floor led to updating the industry professionals with technological innovations, new launches and a variety of products. Along with the business professionals from the domain, the expo garnered acclaim from the guests, exhibitors and visitors.

The chief guest of Media Expo Mumbai 2024, Pawan Bansal, chairman of the Indian Outdoor Advertising Association, said: “The out-of-home advertising industry in India is close to about Rs 4,500-crore, contributing 4% to the advertising expense. It is growing in double digits and the future of this industry looks bright with the evolution of the technologies. Media Expo has a lot to contribute to the Indian out-of-home advertising industry. With the ubiquity of sustainability, Media Expo is contributing and will continue to contribute in a significant way to educate this industry on how to use sustainable products to protect the environment. I wish the exhibitors and visitors of the Media Expo all the best.”

Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), added, “We expect a rapid growth in this industry in the next five years and hopefully it will enjoy a larger share of media spend. The primary role played by Media Expo is bringing together the entire industry on one platform. This is my first year at Media Expo and it has been a very positive experience. With this association, we are working on the possibilities in further strengthening the relation.”

Krishna Iyer, marketing director, Mullen Lowe Lintas Group, said: “Outdoor and signage advertising is helping advertisers deliver the messages of our brands to a wider audience. A forum like Media Expo opens the doors to various opportunities that exist and helps people adopt new trends, technologies and new products that are available in the market. Messe Frankfurt India has played a crucial role in bringing the people together at such a large scale on a regular basis.”

Media Expo Mumbai once again functioned as a launch pad for several brands. 

Colorjet launched the Suniq Duo high-speed mild solvent printer for outdoor and retail signage. It also launched new media, which can be recycled and upcycled and will help in moving towards the goals of sustainability.

Roland launched their latest direct-to-object printer, VersaObject MO-240 – which delivers high-quality vibrant and impactful graphics onto a vast range of objects and substrates, including metal, plastic, glass, wood, canvas, vinyl, paper and more.

AJS Marketing, who has been exhibiting at Media Expo for the past five years, introduced their new LED screen for indoor and outdoor advertising in two variations – square and regular, with various size options.

Lumocast Digital Signage introduced a digital signage product with a wide range of variety, like wall-mount and desk with a brilliant IPS panel and full toughened glass display, under the brand name CAN.

Wyte India, the printable media company launched wallpaper ranges for décor; both side visible blind fabric – printable on one side; eco-friendly PVC vinyl for outdoor and retro-reflective night glow.

Manish Taneja, director, Wyte India, said: “We launched multiple products and we are very happy with the responses from the visitors. We have participated in many other exhibitions but at this show, we have always experienced relevant clients visiting our stall, probably this is because the marketing of Media Expo has been done excellently. We are getting a very good brand visibility and coverage.”

Pavel Kuzmenko, sales director, EMEA emerging countries, Roland DG North Europe, said: “We introduced our new product to the Indian market through Media Expo and we believe in the strong potential of the Indian market and therefore, we have brought our newly launched product to showcase here. We are also happy to endorse Media Expo as a perfect exhibition platform and it has become like a tradition for us to participate in both the Mumbai and New Delhi editions of the show to meet our partners and end-customers.”

Kenichiro (Ken) Seki, managing director, Mimaki India, said: “We are happy to exhibit at Media Expo. We regularly participate in both the Mumbai and New Delhi editions of this show. This time we were given the opportunity to conduct a presentation on our newly-launched two flagship printers: UC JV330-160/130 and UJV100-160pLUS. For us, the Indian market holds a big potential and our association with Media Expo is an opportunity to display our products to the Indian customers. It’s one of the most important exhibitions for us as we are able to expand our businesses further and one that we will continue attending.”

The next edition of Media Expo will be held in Pragati Maidan, New Delhi from 12-14 September 2024 and will present the next stride of innovations from the industry. 

Media Expo will also launch its first Chennai edition in 2025.