The 48th edition of Media Expo, organised by Messe Frankfurt India concluded as a successful event highlighting the transition towards innovative, sustainable and eco-friendly advertising solutions. With product showcases from 127 exhibitors including 17% new participants on the show floors, the event garnered a record-breaking footfall of 13,199 visitors and buyers from 15 countries and 27 Indian states. The show also witnessed debutant international exhibitors from Germany, Italy and the UK.

Delighted to be back at the physical show, chief dignitary KV Sridhar, aka Pops ad guru and global chief creative officer, Nihilent- HyperCollective said, "“It is wonderful to be back and witness the technological growth that has taken place from my previous visit two and a half years ago. I have seen certain innovative technology seeping into OOH and printing as well. Also seeing people talking about creating a fabric out of PVC waste that can be recycled. The world is moving towards sustainability."

Rohit Chopra, chief operating office, Times Innovative Media, who was also a part of the inauguration panel, expressed his pleasure of being at the show and witnessing that clients were more interested in sustainable products said, “There has been a ton of progress over the last few years in the printing & signage segments. Client interests and preferences are tilting towards eco-friendly products, and in materials which give a better feel to the brand. Moreover, consumer are largely aiming for materials which are economically feasible as well as sustainable to the environment.”

“This show is something which was very much awaited by the industry. A lot of developments have happened over the last two years but nothing beats the tactile feeling of witnessing products and technologies face-to-face,” added Chopra.

The trade fair showcased a wide variety of products in indoor, OOH, static and digital signage verticals. SuperUS, Miraai Advanced Composites, Unique Ads Media, D-kit Media, Sree Dhanam Automation, Arrow Digital and Colorjet were some of the brands who demonstrated latest and new product launches during the show.

Presenting their recent innovation for the very first time at Media Expo, Sanjay Bindroo VP, sales, Arrow Digital (India) shared his experience and said, "We have recently launched a 3.2 metre large-format printing machine which is fully automated and PLC driven, and it does not require regular manual clean-up. The response from the business visitors who arrived at our stall was highly encouraging.”

The next edition of Media Expo, scheduled to be held at India Expo Mart, New Delhi from 1 –3 September 2022, will sustain the legacy of bringing high-end advertising tools before the market.