According to Messe Frankfurt, innovations in the Indian advertising, printing and signage technologies are set to be unveiled this week at the exhibition.

“The fair will also present a much keener look into the future of digital advertising, printing, and signage mediums in India with live demonstrations of new products and technologies at the showfloor,” the organiser said in a press note shared with PrintWeek.

The exhibition will be inaugurated on 20 February, 2020 in Hall 4, Bombay Exhibition Centre at 10am. The inauguration panel includes Vardhaman Shah, managing director, Suresh Indu Lasers; Shailesh Mehta, managing director, Mehta Cad Cam; Deborshi Paul, business head, Apsom Infotex; Pradipta Chowdhury, national head/graphics division, Fujifilm; Santosh Nair, associate director (business strategy), DCC Print Vision; Michael Dehn, general manager – sales and marketing, Messe Frankfurt Trade Fairs India; and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India.

After the inauguration, the panellists will unveil the new product innovations by leading brands. The exhibition is expected to bring focus on how technology advancements will affect conventional advertising for business in India.

According to Messe Frankfurt, the show will draw attention to green solutions for advertising and printing industries.

With around 10,800-sqm of exhibition space, the Media Expo Mumbai is expected to host over 170 exhibitors and witness a footfall of over 15,000 visitors.