This year, Media Expo will focus on LED and digital signages, advancements in printing technologies and advertising solutions. After a hiatus of over two years, this dynamic industry is gearing to showcase live demonstrations of printing machines, POP and POS displays, promotional in-store signages, printing inks and 3D printers, fabricating, finishing and decorating machines, architectural hardware, sign substrates, digital printers, digital imaging, digital signage, signage-led and neon and innovative advertising solutions that remain crucial to connect with consumers.

The platform will re-unite advertising professionals with leading OOH and printing manufacturers, including HP, Colorjet, Mehta Cad Cam, Orafol, Angel Cad Cam, Monotech, Rextone, Silicon Infotech, Timex Bond and brands such as Seiko, Kow, Richo, among others. Many of the participating brands have chosen the platforms to launch, demonstrate or announce their entry into new segments after the lockdown.

Concurrently scheduled alongside the show, LED Expo this year will focus on supporting business recovery and localisation with made-in-India products and applications for LED technologies. More than 100 Indian exhibitors from across the country are expected to showcase their latest innovations at the three-day fair, including leading players such as Tata Communications, Acme Lighting, ALS (Innovative India Illumination), JSB Lighting, Glow Green, GEEP Industries India, CITI Lights, Led Fixtures among others. As the first hybrid edition, LED Expo’s physical event will be extended to include additional digital content for the benefit of sector players unable to attend this year.

Raj Manek, managing director, Messe Frankfurt Trade Fairs India, said, “There is a high-level of commitment within the sectors to bolster their domestic supply chains and get business back on track. Re-uniting the industries is, therefore, crucial to support localisation and at the same time provide a push to local manufacturers.”

He added: “Almost 20% of our exhibitors participating at both LED Expo and Media Expo this edition are new local manufacturers which indicates how the platforms this year, through its regional focus, can significantly drive indigenous manufacturing and domestic collaborations.”

Focusing on success and safety in equal measure, the German trade fair organiser has given special emphasis on creating a minimal contact and safe sourcing experience with new express entry registration format for business visitors and added hygiene protocols on-site.