Media Week ignites excitement for China Print 2025

The future of the printing industry took centre stage at the highly anticipated Media Week for China Print 2025, held on 25-26 February 2025, at the Beijing Marriott Hotel.

12 Mar 2025 | By Noel D'Cunha

Bin Yang, vice president of PEIAC (l) with Prof Chopra

The two-day gathering ignited enthusiasm for the upcoming China Print, scheduled to take place from 15-19 May 2025 at the China International Exhibition Centre (Shunyi Hall) in Beijing, offering an exclusive preview of the groundbreaking innovations set to redefine the printing landscape.

The event commenced with a welcome address by Bin Yang, vice president of PEIAC, who emphasised the boundless potential of global collaboration and innovation in the printing industry. Setting the tone for the event, he declared, “China Print 2025 is not just an exhibition; it is a testament to the limitless power of print technology. We are bringing together the best minds to explore, innovate, and push the boundaries of what print can achieve.” Following this, Kaibing Shi, general manager of CPSC, provided a glimpse into the preparations for China Print 2025, highlighting its strong focus on digital transformation, intelligent manufacturing, and sustainability. He stated, “This event will not only showcase the latest in print technology but will serve as a catalyst for new business opportunities and global partnerships.”

The event’s international participation highlighted the increasing global synergy in the printing industry. Prof Kamal Mohan Chopra was among the esteemed attendees, representing the Offset Printers Association (OPA) under the All India Federation of Printers and Packagers (AIFPP). His presence emphasised the deepening collaboration between the Indian and Chinese printing industries, reinforcing their shared vision of progress and innovation. “Printing is a bridge that connects cultures, economies, and ideas. Through collaboration and shared knowledge, we can elevate the global printing industry to new heights,” he remarked.

Media Week featured a series of thought-provoking presentations by renowned industry leaders, offering a compelling glimpse into the transformative technologies poised to redefine printing and packaging. Amy Zhu, chief digital officer of Heidelberg China, urged attendees to “Unfold your potential” in an era where digital transformation is the key to future leadership. Maxen liu, general manager of sales at Masterwork Group, highlighted the power of intelligent manufacturing in “High-end equipment + intelligent empowerment: The core driving force of the intelligent factory.”  Tommy Huang, General Manager of Koenig & Bauer Printing Machinery (Dongguan & Vietnam), stressed the importance of speed and flexibility in “More agility, more choice, efficiency.”


The delegates at Media Week

John Sun, vice president of sales at Komori (Shenzhen) Print Engineering, reinforced the enduring impact of print in “Printing Creates Value.”  Susumu Miyazak, president, and Masaaki Shia, manager of business alliance at Horizon Japan, encouraged fresh perspectives in “Change the focus (create value).”  Steel Li, deputy minister of professional printing solutions headquarters at Konica Minolta Business Solutions (China), inspired the audience with “Imagine print possibilities.”

Frieda Tian, chairman and CEO of Beijing Zhiyi Harmony Technology, introduced groundbreaking digital printing advancements in “From 0 to 1: Creating revolutionary digital printing products.”  Eric Lu, marketing VP of Dongguan HXCP Precision Machinery, unveiled the world premiere of “Digital binding: Seamless post-press, digital all-in-one post-press solution by HXCP.”

One of the most highly anticipated sessions was led by Max Tian, sales manager China at Landa Digital Printing, whose electrifying presentation, “Landa focus China,” captivated the audience. He proclaimed, “Landa technology is rewriting the future of digital printing. This is not evolution—it’s a revolution.” Adding to the excitement, Hester Liu, foreign trade manager at Zhejiang Horda Intelligent Equipment, unveiled a new era in packaging with “smart collapsible box: The future of packaging.” She emphasised, “The way we package products is changing—our innovations are shaping the next generation of sustainable, intelligent packaging solutions.”

The event concluded with an inspiring video presentation on China Print 2025, underscoring its commitment to innovation, sustainability, and global collaboration. In his closing remarks,  Bin Yang, vice president of PEIAC, expressed gratitude to all participants and reaffirmed the exhibition’s significance. “China Print 2025 will be a landmark event shaping the printing industry's future. Together, we can achieve new heights of innovation and excellence.”