Mediascope Publicitas OOH signs up contract with Delhi and Ghaziabad malls
Mediascope Publicitas has signed up a contract with two pacific malls one in Rajouri garden, Delhi which received an ISCA award recently for the most admired shopping centre-retailers choice 2013 and the second one in Ghaziabad, both adding up to a commercial area of nearly one million square feet and attracting around half a million footfalls in a week.
13 Aug 2013 | By Anand Srinivasan
Mediascope Publicitas OOH signs up contract with Delhi and Ghaziabad malls
As a part of this move, Mediascope has planned to introduce new international format panels and digital screens within the malls to enhance the value of the displays and also increase the customer delight.
According to Robin Carruthers, MD, Mediascope Publicitas OOH, the two pacific malls were selected because of their excellent location, high spending traffic, clear target demarcation and the flexibility to create and deliver world class displays.
We are looking at a cross section of malls that cater to a varied target audience profile cutting across the luxury, premium and daily brands, added Carruthers.
Speaking about the tie-up, Marzban Patel, CEO, Publicitas India and Asia said, “Mediascope Publicitas continues to present Indian clients exceptional media opportunities in India and globally across media platforms either directly or in partnership with some of the best media brands in the world”.
In his concluding statement Patel said,” This contract marks the entry of Mediascope Publicitas OOH into Delhi”. The company’s other clutter-breaking assets are currently up in Mumbai, Bangalore and Kolkata, added Patel.
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