Midas Awards 2014: Three Indian entries shortlisted

M&C Saatchi Direct & Digital Communications has received two of the shortlists. Both the entries are for Birla Sun Life Asset Management Company. Entries titled 'Belan' and 'Financial Prayer' have made the cut in the 'Use of Medium', Direct Mail/Collateral category.

Dentsu Creative Impact has received a shortlist for work on Max India. The category is 'Products & Services: Annual Reports'.

Winners will be announced 2 December 2014.

Percept Media wins media duties of India Infoline

Percept Media has won the media duties of India Infoline. The account was won following a multi-agency pitch.

The agency would be responsible for the company's media planning, the Above the line (ATL) and below the line (BTL) activities as well as 'scaling up the communication' for the company, an official statement informed. 

Kan Khajura Tesan bags Warc Grand Prix

Kan Khajura entry developed by Lowe Lintas and Partners along with PHD bagged a Grand Prix at 2014 Warc Prize for Asian Strategy. Winning paper authored by Anaheeta Goenka and Abhijit Panicker of Lowe Lintas & Partners.  It was one among the 19 papers that won Gold, Silver and Bronze awards on the night in Singapore.

There were three Indian entries that bagged a Silver on the awards night. McCann WorldGroup bagged one of those for ‘Adding Fizz to the Indian family meal time’ for Coca Cola. Ogilvy & Mather’s entry ‘How Google Search brought hope to 1.4 billion people’ for Google also bagged a Silver. Wieden+Kennedy’s ‘Mantastic’ campaign for Old Spice also bagged a Silver. Bronze wins from the country came for Geometry Global (Lifebuoy Roti Reminder) and Publicis (Park Avenue Beer Shampoo). BBDO Singapore and PHD also bagged a Bronze for work done for Hewlett Packard India.