Mondelez introduces limited-edition Oreo Stereo box
Confectionery major, Mondelez India, had rolled out its limited-edition Oreo Stereo Music Box, which was available online on 15 and 16 July 2019, during Amazon Prime Day.
06 Aug 2019 | 3132 Views | By Abhishek Murlidharan- WhatPackaging?
Sudhanshu Nagpal, associate director, marketing (biscuits), Mondelez India, said, “Mondelez India has been synonymous to festivities in the country for over 70 years for its persona of creating fun-filled moments and bringing people together.”
This limited-edition gift pack contained cookies and a music system that came along with Oreo tunes.
“In tune with the spirit of festivities, adding a new beat to the voice of Oreo, we are thrilled to unwrap the joy of music this festive season with the launch of Oreo Stereo, a limited-edition gift pack that comes with a one of a kind of music system and Oreo cookies,” added Nagpal.
The Oreo Stereo adapted a playful tech that played music when you placed an Oreo cookie on it. The pack also had a provision of recording special messages and greetings.
Priced at Rs 599, the box contained seven Oreo packs of 120 grams each, with flavours ranging from two packs of Oreo Original Creme, two packs of Oreo Choco Creme, two packs of Oreo Strawberry Creme and one pack of Oreo Golden Vanilla Creme.