Mondelez launches Cadbury Dairy Milk Silk Oreo

The product will find place in the premium chocolate category, which is already launched successfully in several international markets – Cadbury Diary Milk Oreo in UK and Australia and Milka Oreo in Germany, Spain and France.

Globally successful formats backed by the strength of Cadbury Dairy Milk brand in India have unleashed the premium segment and by launching this chocolate in India, the company aims to further seize the growing opportunity in the premium chocolate category.

With this launch, Mondelez India has aims to combine its deep consumer insights, global expertise in chocolate and breakthrough innovation capabilities. Talking about the new innovation, Prashant Peres, director - Marketing (Chocolates), Mondelez India said, “Indian consumers now demand unique formats and eat experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world leading brands to India. The next few years will be exciting for us especially with India's chocolate market poised to be one of the fastest in the world. We see this as a huge opportunity to expand our chocolate footprint within the country”

The launch of Cadbury Dairy Milk Silk Oreo is supported by a 360-degree communication campaign, which include a new TVC, outdoor and digital campaigns and strong in-store visibility.

Headquartered in Mumbai, Mondelez India has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Thane and Induri (Maharashtra), Malanpur (Madhya Pradesh), Baddi (Himachal Pradesh) and Sri City (Andhra Pradesh).