MWV features a new online avtar

MeadWestVaco (MWV), the USA-based leading global packaging company has altered its website’s appearance recently. The move comes as a step towards enhancing the communications with the consumers.

13 Jun 2014 | By Anand Srinivasan

Donna Owens Cox, vice president, communications, MWV said, “Our customers trust us to lead a conversation about why packaging matters to their brand, their supply chain and ultimately the consumers they’re trying to reach.” “With the new mwv.com, we can engage in those conversations more fully and drive more opportunities for collaboration and growth,” she added.

The new mwv.com features dynamic navigation, vibrant graphics and enhanced search capability. “In addition to detailed specifications about MWV products, customers will also find insights from our experts about trends influencing packaging, like portability, child resistance and dosing. And because we want to encourage two-way dialogue, we’ve designed enhanced connectivity for mwv.com with our social media platforms,” said Cox.

The new website is also optimised for tables and mobile devices to help the customers from all over the world and who are on a go to access it anywhere. “Also work is underway for translations in multiple languages, beginning with Brazilian Portuguese,” added Cox.