There is a strange notion that Pragati makes "obscene profits". This is not true. Many firms in India do not know their real costs and therefore their pricing is non-scientific.

The Good Lord earns 10/10 for his beautiful creations. At Pragati, we aim to score 7/10. For us, printing is continuous improvement. My office table is clean and spic and span. But my dustbin contains a lot of rubbish ideas and rejected concepts.

The learning curve in print is packaging is steep. I request all entrants to study the market conditions very carefully and not adopt American and European data and processes blindly.

Print samples with multiple processes and exquisite finishing that included embossing, die-cutting and foil stamping.

When a print collateral reaches out with one sense, there is 50% gratification. If you reach out to one more sense, there is an additional 20% gratification.

At Pragati, we follow Kaizen at every step and stage. This ensures top quality and guarantees predictability. Quality cannot be checked and verified at the last minute. It is a total process.