Nestle is tweaking its product packaging to leverage the power of iconic brands like Maggi, KitKat, Nescafe and Everyday to deliver the message, said Nestle India in a statement. The company will have a campaign in print and digital media informing its consumers about the packaging changes, generating awareness, said a Nestlé India spokesperson.

“Nestle India understands the need of the hour and wants to sensitise each and every individual about the one basic practice that we must all follow — masking up," the statement said.

The company has taken this step amid experts saying the rise in fresh cases and the R-value in many states are a worrying sign.

“To remind all of us and to create awareness on this very important safeguard, we have commenced work towards tweaking our product packaging that will see our iconic brands 'masked up'. Our aim is to ensure that this important message gets reinforced every time when consumers look at our products," he said. By leveraging the power of iconic brands, Nestle aims to spread even greater awareness on the importance of masking.