New Business League: March 2019 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
10 May 2019 | By PrintWeek India
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD win revenue (Crore) | No of wins |
| 1 | 1 | DDB Mudra | Project X, Daniel Wellington, Modiguard, McDonalds (Hardcastle) | 47.9 | 47.9 | 13 | |
| 2 | 2 | Ogilvy | Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project |
26.6 | 26.6 | 20 | |
| 3 | 4 | MullenLowe Lintas Group | Ruosh, Medlife.com, Britannia Timepass, Mobile Premier League | 25.5 | 25.5 | 8 | |
| 4 | 3 | Leo Burnett | Reliance Retail Project - LBM, HP Project - Solutions, IFFCO Project - LBD, Kalia Outreach Program Project | 22.3 | Coke - Thumsup 20.3 | 18 | |
| 5 | 6 | McCann WorldGroup | MYNTRA Project, Mylan Retainer, COFFEE BOARD Project, Aqualite Project | 13.9 | 13.9 | 16 | |
| 6 | 24 | Dentsu | Britannia Timepass | 12.0 | 12.0 | 4 | |
| 7 | 5 | Wunderman Thompson | Dalmia Cement Bharat Ltd, Honda, Timex | 8.3 | 8.3 | 10 | |
| 8 | 29= | BBH | Audi | 6.7 | 6.7 | 1 | |
| 9 | 13 | Gozoop | IPL Franchise Kolkata Knight Riders (KKR), amanté digital |
4.0 | 4.0 | 2 | |
| 10 | - | Indigo | Amazon, You Tube, ANI Technologies Pvt Ltd (OLA) | 3.9 | 3.9 | 8 | |
| 11 | 7 | Digitas | Puma, PUMA India, Myntra Designs Private Limited |
3.4 | Nestle Skin Health 3.4 |
4 | |
| 12= | 8 | Famous Innovations | Monster | 3.4 | 3.4 | 1 | |
| 12= | 9 | BBDO | BUMBLE | 3.4 | 3.4 | 1 | |
| 12= | 11 | Jack in the Box WW |
Marico's Parachute Advansed Coconut Créme Oil |
3.4 | 3.4 | 1 | |
| 15 | 12 | Publicis + Publicis Ambience |
Wellman, Twitter Project, VFS Global Project, MX Player Project | 3.3 | 3.3 | 4 | |
| 16 | - | DDB | Spotify | 2.7 | 2.7 | 1 | |
| 17 | 25 | Isobar | Financial Service Brand | 2.2 | 2.2 | 2 | |
| 18= | 14 | DCMN | Behrouz Biryani digital | 2.0 | 2.0 | 1 | |
| 18= | 15 | Lodestar UM | Zomato digital | 2.0 | 2.0 | 1 | |
| 18= | 29= | Social Kinnect | Hotstar | 2.0 | 2.0 | 1 | |
| 202.9 | 133 | ||||||
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD win revenue (Crore) | No of wins |
| 1 | 1 | Mindshare | Lovely Professional University, Revv Cars, National Geographic, Sun TV Network | 65.9 | 65.9 | 24 | |
| 2 | 23 | Lodestar Universal | Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation LTD) |
22.6 | Zivame 21.6 | 3 | |
| 3 | 9 | Zenith | Honor Project, Hero Electronix | 15.4 | 15.4 | 3 | |
| 4 | 2 | Madison Media | Marico, Marico Media | 13.7 | 13.7 | 1 | |
| 5 | 10 | dentsu X | Food Company | 7.5 | 7.5 | 6 | |
| 6 | 3 | Wavemaker | Cure.Fit, ITC | 6.0 | 6.0 | 2 | |
| 7 | 5 | Havas Media | Bajaj Alliance General Insurance, Accor Hotels (Arena Media - Delhi), Four Seasons Hotel Bangalore (Arena Media), Sesa Care AOR - Integrated |
4.3 | 4.3 | 5 | |
| 8 | 22 | Carat | Maunufacturing Company | 3.8 | P V Ramaswamy & Co. 3.6 |
2 | |
| 9 | 4 | Lintas Media Group | RSH Global, Bal Raksha Bharat (Save The Children) |
2.5 | 2.5 | 2 | |
| 10 | 6 | PHD | Singapore Airlines | 1.2 | 1.2 | 1 | |
| 11 | 7 | Starcom | Zivame | 1.0 | National Geographic 0.4 | 1 | |
| 12 | 11 | OMD MudraMax | 0.0 | Lovely Professional University -4.9 | 0 | ||
| 13 | 16 | Motivator | 0.0 | Honor -11.5 | 0 | ||
| 125.6 | 50 | ||||||
Source: Campaign India
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