Sabine Geldermann, director of Drupa, said, "Drupa stands for cutting-edge technologies and solutions that reach target groups in a wide range of markets. It has become very apparent in recent years that the appeal of print products is growing as the technology steadily advances. Print is conquering new dimensions with haptic elements, innovative materials and finishing techniques that engage the senses in previously unknown ways for an entirely new experience. What is more, global trends such as the circular economy, artificial intelligence, the platform economy and connected consumers are forces that will have a growing influence on processes in the industry."

The megatrends will take the lead at Drupa with special forums for packaging, textile, etc. They provide a unique setting for transferring knowledge and sharing experiences that reflects the competence and creativity of the industry. Beyond the special forums, exhibitors will also be showcasing new solutions in these segments at their stands.

Although the Messe also hosts Interpack, packaging printing continues to be a sector with tremendous growth potential. At Drupa, its market relevance is reflected in the touchpoint packaging forum. In collaboration with the European Brand and Packaging Design Association (EPDA), touchpoint packaging serves as a stage for presenting the world of packaging, especially packaging design.

According to the Drupa authorities, "The concept centres on the question of how global megatrends that shape our society also influence tomorrow’s packaging solutions. Examples include new substrates, customer-specific solutions that reduce environmental impacts, networked packaging and more. To provide adequate answers to these questions, a steering committee of selected industry partners has been established for the first time in order to compile new findings from all points along the value chain. The members come from all segments of the packaging process: design represented by the European Brand and Packaging Design Association (EPDA); packaging production represented by Agfa, BobstEsko, Heidelberg, HP Indigo, Kurz, and Siegwerk; and brand owners represented by Danone and Nestle.

International design students from the NABA Academy of Art and Design in Milan and other leading colleges will also contribute their unique angle on visionary packaging solutions.

As a highlight, visitors can look forward to a presentation of prototypes incorporating innovative design and packaging solutions, which were developed in response to the needs and demands of future consumers and brand owners. These different perspectives combined make the touchpoint packaging forum a highlight of the packaging printing area at Drupa.

In addition to the special forums, investments have also been made in updating infrastructure and adding new services for customers: A new trade fair app, a matchmaking tool, a new online ordering system, updated since Drupa 2016, that helps exhibitors better optimise their experience, and a new wayfinder for better navigation on fairgrounds. Both exhibitors and visitors can now plan a day at the trade fair more easily and efficiently so as to meet their personal goals for the event.