News from the Ad World

HSBC has assigned its communication mandate to L&K Saatchi & Saatchi for the re-launch of its offering ‘Premier’ in India. The agency's Mumbai office will handle the account. HSBC Premier is the group's premium financial services product targeting HNIs.

A global campaign is about to be launched, with the positioning ‘Personal support, for your Personal Economy’.

Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “We are extremely pleased to work with HSBC in India. HSBC has given us the mandate on the 'Premier' business which is very challenging and exciting. We look forward to creating interesting work in collaboration with the HSBC team in India.”

First launched in 2007, HSBC Premier targeted a global affluent audience, with credit cards, loans, savings accounts and investment products.

Famous Innovations bag creative duties for Movies Now and Romedy Now

Times Television Network has assigned creative duties of its channels Movies Now and Romedy Now to Famous Innovations.

The brands were earlier handled by BBH India. While there was no formal pitch process, Times Television met with multiple agencies before awarding it the mandate, informed an executive from Famous.

Linen Advertising get the Tupperware account

Tupperware has appointed Linen Advertising to handle its creative mandate. The account was won post a multi-agency pitch.  IBD was the incumbent agency.

On appointing Linen as its creative partner, Chandan Dang, chief marketing officer, Tupperware, said, "We are very pleased to welcome Linen on board as our creative partner. We are excited by the energy and insights they bring on board and we look forward to a long and mutually fruitful association. Tupperware is at a very interesting phase in the brand journey and India being a focus market globally, needed a partner agency to deliver not just creative excellence but business solutions to us. In Linen, we found that able partner."

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