Notty launches new one litre pack to reduce transportation and production cost
Greenways Foods & Beverages, has launched a new one litre tetra pack of Notty, its brand of fruit drink. The new one litre pack is available in pink guava and mango flavours.
13 Jan 2014 | 2188 Views | By PrintWeek India
According to a communication from the company, Sachin Chopda, chairman and managing director of Greenways Foods & Beverages Distribution, said, “We are very excited about the introduction of our one litre tetra pack, with the 200 ml packs already available in the market. The one litre product will uniquely satisfy the industry’s need for a larger quantity, shelf-stable beverage that offers the convenience of easy-to-serve and store package format. It will be the platform needed to deliver value to the food service channel and enhance our position in the retail store space by listening to the customer and answering their demands”
Chopda added, “We are looking at capturing wider consumer base with the introduction of bigger packs targeted for in-home consumption. The launch of one litre pack of Notty will lead to forward buying and help us to garner larger volumes as the consumption will increase. On the other end, the bigger pack will also lead to decrease in transportation and production cost. We look forward to pass the benefit achieved from economies of the scale to the end consumer and the acceptance of the pack amongst the target audience.”
According to the beverage manufacturer, the cost of production and transportation for 200ml pack is not as economical as transporting the new one litre pack, which will help in obtaining larger volumes.
Notty is a healthy fruit drink as it contains vegetarian DHA and Vitamin A, C, E, and does not contain any kind of synthetic ingredients or stimulants in its formulation. It is a rich source of dietary fiber and vitamins, which make it a healthy substitute keeping in mind the target audience being young children.
Greenways Foods & Beverages Distribution is a part of the Pune-based Pushpam Group which caters to food and beverages, IT, agriculture and distribution.
When PrintWeek India contacted the management for the further details on printing and packaging of Notty, the officials were not available for a response.