OAA 2023: Madison OOH bags maximum number of metals

The OAA 2023 received 295 entries, out of which 158 were selected. And totally 58 metals were given away during the evening. Madison OOH received the maximum number of metals and gold this year, having won 16 metals with five golds. 

The sought-after Campaign of the Year award this year went to GroupM for its Zomato Offer campaign. GroupM bagged 11 metals, while Tribes won 10.

The Campaign of the Year was shortlisted by the Jury from among the top three entries that received the maximum number of gold in the brand category, followed by a qualitative analysis of how creatively the OOH medium was used and how much traction the campaign generated on social media. 

In the category, Media Plan of the Year - Local, the gold went to Madison OOH for its Parx Music Fiesta campaign. It also won gold in the Media Plan of the Year - National category for the Tata BS6 campaign. 

Roshan Space Brandcom, which has been enhancing the OOH space with its continued investments in new OOH assets, won the gold in the Best Media Format Innovation - Permanent category for their ProDigi project. 

And while there was no gold in the Best Media Format Innovation - Temporary category, the silver went to Rapport Outdoor Advertising and Apex Integrated Marketing for the Green Park Building Wrap Spotify campaign. 

The gold for the Innovation of the Year went to Rapport Outdoor Advertising for the Kwality Walls Nolen Gur campaign, while Zest Outdoor won the Gold under the Green initiative for their Guinness World Record - Largest installation of Solar Panels on a Billboard. 

The Jury panel for OAA 2023 comprised a mix of brand marketers from across categories, who brought in their marketing insights and expertise to evaluate the entries. And, as ever, OAA has raised the bar for the OOH eco-system and set new creative milestones to cross in the coming years.

Metals tally

Madison OOH: 16 

GroupM: 11 

Tribes: 10 

Laqshya: 7

Posterscope: 4 

Rapport: 2