In recognition of OAC’s debut in Delhi-NCR, one of the most important OOH markets in the country, leading OOH firm Pioneer Publicity has taken up the presenting sponsorship of the two-day event.

Sunil Vasudeva, managing director, Pioneer Publicity, said, “We have been closely associated with OAC since its very inception. This year as the convention is being organised in Delhi-NCR, we felt it was prudent to take up the presenting sponsorship and ensure its success. Delhi-NCR is a vibrant OOH market. The convention will help the OOH industry to establish deeper engagements with all stakeholders.”

The two-day convention will be addressed by global OOH leaders, acclaimed brand marketers, planners, government officials, and accomplished creative professionals.

Keeping in view the next growth opportunities for OOH business, OAC 2016 will maintain its focus on themes, such as, innovative ways to increase OOH share of advertising spends, use of cost-effective interactive technologies and sensors to deliver impactful OOH experiences, re-defining role of OOH in smart cities, what’s next in the transit OOH media segment, etc.

Meanwhile, Prakash Arts, one of the biggest OOH media owning firms in the southern region, has reinforced its support to the OAC by taking up the associate sponsorship for the tenth year in a row.

“OAC is a flagship event for the Indian OOH industry. The convention brings media owners, specialist agencies, brand marketers, and suppliers under one roof to discuss and deliberate upon the factors that will augment the industry’s prospects,” said CDV Subbarao, CEO and director, Prakash Arts. “Knowledge is fundamental to doing business. OAC is a solid platform for knowledge sharing.”

Subbarao hopes the convention will direct attention on the best practices that OOH players should adopt, while also furthering the imperative of self-regulation.