The two-day convention will feature presentations and panel discussions by leading brand marketers, global OOH leaders, technology experts and consultants. The event is expected to draw the participation of 500 plus heads of OOH media owning firms, specialist OOH agencies, brand marketers, civic authorities and a gamut of OOH solution providers.

The latest edition of OAC will focus on the adoption and management of digital OOH and opportunities for OOH to partner development of public utilities and thereby leverage the new advertising opportunities.

The two-day event will have three key modules: the convention, the Outdoor Advertising Awards (OAA) and an exhibition.

Mumbai, the commercial capital of the country and a key hub of Indian OOH industry, is perhaps the perfect place for the convention to be organised. Last year, the event was held in Delhi-NCR.

The Convention will also have an OOH expo, where cutting-edge OOH solutions, niche products and information about new services will be exhibited.

The OAA 2017 Awards will be held on 29 July.