On World Earth Day, Dabur revives local pond in Ghaziabad

Dabur India has announced the successful revival and rejuvenation of the Matawala pond and community well in Muradnagar block of Ghaziabad, Uttar Pradesh. The revived water body was dedicated to the community on World Earth Day on 22 April.

The revival of this water body, which now has a capacity to collect and harvest over 24,570 KL of rainwater, was undertaken as part of Dabur's ongoing Corporate Social Responsibility (CSR) efforts and takes the company closer to its ambitious mission to become Water Positive by 2030.

The rejuvenation project involved extensive efforts to restore the pond's ecological balance, improve water quality, and enhance biodiversity. The project included deep digging and desilting of the pond, construction of a boundary wall, and plantation around the pond to strengthen the banks and create a sustainable water management system. An improved and natural water drainage system has also been created to filter plastic waste.

The rejuvenated pond was inaugurated by Modinagar MLA Manju Shiwach in the presence of Ghaziabad district chief development officer Abhinav Gopal. The restoration work was undertaken through Dabur's CSR arm Jivanti Welfare and Charitable Trust, in partnership with Purva Foundation.

Dabur India chief executive officer Mohit Malhotra emphasised the importance of community-level programmes for water conservation and management. "At Dabur, we recognise the critical importance of water sustainability in mitigating environmental challenges and ensuring the resilience of our communities. By rejuvenating this local pond, we are not just restoring a natural resource; we are revitalising an entire community. This initiative aligns seamlessly with our overarching commitment to achieve water positivity by 2030."

This revived pond is set to benefit over 150 families in the village. This pond will help increase the groundwater level and facilitate irrigation of nearby agricultural land. This will lead to enhanced crop yield for local farmers and a subsequent increase in farmer income. “Dabur's commitment to sustainable development and community welfare shines through initiatives like these, as the company strives to create a better, brighter future for all. The rejuvenation of the pond in Ghaziabad is a testament to Dabur's dedication to conserving and augmenting water resources for future generations,” Dabur India CSR head Byas Anand said.