The tool enables users to create high-quality content with minimal effort. It generates product descriptions, search keywords, and photographs, with options to paraphrase and customise the content. Users can also set default prompts for specific fields, such as product name or type, and maintain brand consistency by setting background colours and themes for AI-generated photographs.

This AI feature reduces the time required to set up or update print stores, offering a faster, more efficient solution. With content optimised for search engines, OnPrintShop's solution increases visibility for print businesses.

Attendees at the expo were able to view live demonstrations of the AI tool and learn how it could enhance their operations.