The key feature of the development is the perfecting of machine learning, which can give the image quality desired by the user. The long-term goal of OptiwAI is to speed the process and preparation of digital illustrations by freeing users from tedious, labour-intensive tasks and letting them focus on creation and design.

Emphasising the essence of work efficiency, Swapan Chaudhuri, a member of the board of directors, said: ‘We asked ourselves how we can simplify the way we work with artificial intelligence, embracing the change and using, emerging innovation while keeping the cost at a level available to all as soon as possible. By making the OptiwAI system, available as SaaS, it can be accessed and used at any time, from any place in the world. And with the flexible pricing, based on a unit cost and the required image volume, it can be tailored to suit any budget, optimising hundreds or thousands of images for a large publisher or a business eCommerce portal.”

OptiwAI provides measurable benefits to professional photographers, graphic designers, online store managers, brand managers, and social media influencers helping to create the highest image quality to improve content delivery