The two-day convention centred on the theme, OOH Next, will feature talks and presentations, focused discussions on business strategies, investment avenues, technologies, creative solutions, and collaborations that set the pace of accelerated OOH business growth, and carve out a larger share of the ad pie for this rapidly evolving medium.

OAC, since its inception in 2005, has been the most definitive knowledge platform for all stakeholders of the OOH industry, and draws the participation of senior government officials heading departments that regulate OOH / award advertising contracts; global OOH leaders; accomplished brand marketers; OOH specialist agency heads and professionals; OOH media owners and professionals; business consultants; technologists; and OOH solutions’ experts. 

The event will provide the participants the opportunity to network with the best in business and explore opportunities for collaborations; gain in-depth knowledge of emerging growth opportunities; identify appropriate technologies for application in business; address common industry problems and chart new ways to streamline industry practices

The speaker list includes Manoj Bajpayee, distinguished actor; Amanda Dorenberg, president, Canadian Out of Home Marketing & Measurement Bureau (COMMB); George Kovoor, SVP & GM, India Beverages Sustainability, PepsiCo India; Shashank Srivastava, senior executive officer, Maruti Suzuki; Vikram Sakhuja, Group CEO, Madison Media & OOH; Michael Steinberg, Chief Revenue Officer, StreetMetrics, USA; Joy Bhattacharjya, CEO, Prime Volleyball League, Author, Sports Analyst; Matt Steffenson, director of supply, APAC, Vistar Media; Sudhanshu Mani, IRSME (retd general manager/CF, Chennai), Spearhead of Train 18/Vande Bharat Express project; Dr Dwarika Prasad Uniyal, pro vice-chancellor, RV University, Bengaluru; Dr Amit Kumar Jain; director (Operations & Services), Delhi Metro Rail Corporation; and others.