PackPlus 2024: Holostik shines innovative anti-counterfeiting solutions

A particular highlight was the company’s new paper hologram, offering a sustainable and effective solution for combating counterfeiting. Moreover, Holostik introduced innovative phygital solutions that seamlessly integrate physical and digital elements for enhanced brand protection.

The response to Holostik’s offerings was overwhelmingly positive. Visitors were captivated by the intricate details and advanced security features of the holograms, while the versatility of the holographic shrink sleeves, coupled with their innovative designs and customisable options, sparked keen interest. The company’s focus on quality, innovation, and sustainability resonated strongly with attendees, leading to numerous valuable leads and new business opportunities.

On the sidelines of showcasing our anti-counterfeiting products, visitors were also attracted towards biodegradable and compostable bags on display from NaturTrust, the eco-friendly arm of Holostik group. This showcased Holostik's commitment to sustainability and its broader focus on providing innovative solutions for various packaging needs.

Holostik’s participation in PackPlus extended beyond the exhibition floor. On day one, joint managing director Ankit Gupta led a panel discussion along with other panellists on Riding the AI Revolution from 2024 to 2042. During the discussion, Gupta emphasised the transformative potential of AI in packaging and anti-counterfeiting. He highlighted how AI can revolutionise processes by automating tasks, reducing human error, enhancing security, and improving sustainability across the entire packaging supply chain.

In another panel discussion on The ultimate unboxing experience - Cracking your customer base, Priyanka Rathi, DGM of marketing and communication at Holostik, took the spotlight with her insights on the role of packaging in an immersive buying process. She discussed how packaging can be designed to create a memorable and engaging experience for consumers, ultimately driving brand loyalty and sales.

As a key player in the anti-counterfeiting industry, Holostik is committed to staying at the forefront of innovation and providing cutting-edge solutions to protect brands from counterfeiting. The  positive response to Holostik’s offerings at PackPlus further cemented its position as a trusted partner for businesses looking to combat counterfeiting and safeguard their brand integrity.